This is the logo for CHME 2017

The people behind the conference

Birgitte Jørgensen – Conference Chair

Birgitte is a lecturer and coordinator for the african programme at University College of Northern Denmark. She has many years of experience within the marketing sector and holds a Master’s degree in International Business Economics from Aalborg University.

“I hope to take the delegates on a journey of a lifetime. Furthermore, I hope to give a new insight of the African continents opportunities and a new perspective of what an EuroCHRIE conference can be like.”


Phone no.: +45 72691415

LinkedIn: Birgitte Jorgensen

Joy Goopio – Conference Manager

Joy is one of the key persons who started the hospitality school at Strathmore University in Nairobi, Kenya in 2008. Her area of expertise is in hospitality facilities management. She has obtained the international Certification in Hotel Industry Analytics (CHIA) and is an accredited CHIA trainer who has continuously trained her hospitality and tourism students for the CHIA exam. She plays a key role in the formation of the Tourism Professional Association in Kenya where she currently sits as the interim Vice-Chair. She is a member of the EuroCHRIE board as Area Consultant for East Africa.

“My vision is to exert a positive influence in raising the standards of hospitality and tourism industry in Kenya through education and training. The EuroCHRIE 2017 will make a big impact to realize this dream…”


Phone no.: +254 710757837

LinkedIn: joy-g

Jan Willem Meijerhof – Conference Manager

Jan is Head of Internationalisation at Saxion University of Applied Sciences’ Hospitality Business School. He is also responsible for the School’s external relations, which involves industry, partner universities and network collaborations. He co-organised the EuroCHRIE 2010 conference in Amsterdam and is a Past President of EuroCHRIE. He holds a Master in Economics from the University of Groningen.

“My aim is to bring people together to let them share knowledge, ideas and inspiration. Only if you want to go fast, go alone. If you want to go far, go together.”


Phone no.: +31 645594017

LinkedIn: jan-willem-meijerhof

Brenda Groen – Academic Chair

Brenda Groen is associate professor Experience & Service Design at the Research Centre Hospitality of Saxion University of Applied Sciences. She has been course director for the Master Facility and Real Estate Management, and the MBA programme, and has over 20 years experience in education at bachelor and master level. She has presented her research at several international conferences and published in international journals. 

“The value of knowledge lies in sharing it; you can learn so much from other people working in research., industry, and education.”


Phone no.: +31 645594501

LinkedIn: Brenda-groen

Lars Falk – Marketing Manager

Lars Falk is a lecturer at the Service, Hospitality and Tourism programme at University College of Northern Denmark. Besides lecturing, Lars is involved in various boards within the Danish tourism industry, e.g. treasurer at a national organisation for stakeholders working on local tourism development. Lars holds a Master’s degree in International Tourism Management from Aalborg University.

“Business is like riding a bicycle. To keep your balance, you must keep moving.”


Phone no. +45 72691409

LinkedIn: falklars